Healthcare advertising compliance
Healthcare PPC Compliance for UK Private Clinics
Build a documented review process for ads, landing pages and tracking before healthcare campaigns are submitted.
Who this service is for
Clinic owners, clinicians and marketing teams running paid search for regulated treatments, consultations, devices or health-related services.
The problem to solve
Platform policy, CAP rules, medicines law, professional standards and privacy obligations overlap but are not interchangeable. Approval by an ad platform does not establish legal or clinical compliance.
How RevGen approaches it
We maintain a claim and policy register, link each treatment to the applicable official guidance, route clinical statements to a qualified reviewer, minimise tracking data and record decisions for future updates and appeals.
What is included
Ad and landing-page claims register
Clinical and regulatory approval workflow
Sensitive-data and audience configuration review
Commercial outcomes we optimise toward
- Fewer preventable disapprovals
- Clear accountability for claims and approvals
- Safer measurement architecture
Standards and evidence
Claims are checked against primary official sources where available. Client performance is identified as account-specific evidence and is not presented as a guaranteed future result. See our editorial policy, corrections policy and sourcing methodology.
- The CAP Code requires objective medical and efficacy claims to be supported by evidence and contains specific rules for medicines, treatments and health-related advertising. [1]
- Prescription-only medicines cannot be advertised to the general public under the UK medicines advertising framework. [1]
- Google separately restricts healthcare content and the use of sensitive health information for personalised advertising. [1] [2]
Primary sources used on this page
Related evidence and guidance
Healthcare PPC compliance: questions answered
Does Google approval mean an advert is compliant?
No. Platform approval is not legal, regulatory or clinical advice. The advertiser remains responsible for the ad, destination and evidence supporting its claims.
Can prescription-only medicine names appear in ads?
Public advertising of prescription-only medicines is restricted in the UK. Campaigns should be reviewed against current MHRA, CAP and platform guidance before publication.
Who should approve treatment claims?
The clinic should assign an appropriately qualified clinical owner, with legal or specialist regulatory advice where needed. RevGen manages the review workflow but does not replace those professionals.
What is kept in a policy register?
Treatments, target locations, restricted terms, source guidance, ad and page claims, evidence, reviewer, decision date, certification status, disapprovals and appeal outcomes.
Find the highest-value search gap first
We will review the visible website, search presence and enquiry journey, then explain the first practical opportunities without promising a ranking or lead volume.
Request a free Google audit