Healthcare PPC
Google Ads Management for Private Clinics
Reach suitable private-pay patients with treatment-specific campaigns, policy-reviewed copy and measurement that does not confuse clicks with booked care.
Who this service is for
Clinics and consultants investing in paid search for consultations, diagnostics or procedures who need stronger policy control and clearer enquiry quality.
The problem to solve
Healthcare eligibility varies by treatment, product and country. Generic campaigns can mix NHS research, training, jobs and unsuitable demand, while careless tracking can expose sensitive information.
How RevGen approaches it
We review treatment eligibility, separate intent and locations, document approvals, build clinically reviewed landing pages and report contacts, appointments and revenue as distinct stages where data permits.
What is included
Treatment-level campaign and keyword structure
Clinically reviewed ads and landing-page briefs
Privacy-aware conversion and offline outcome plan
Commercial outcomes we optimise toward
- Less irrelevant and ineligible traffic
- Stronger message continuity from search to consultation
- Clearer cost per qualified patient enquiry
Standards and evidence
Claims are checked against primary official sources where available. Client performance is identified as account-specific evidence and is not presented as a guaranteed future result. See our editorial policy, corrections policy and sourcing methodology.
- Google restricts healthcare and medicines advertising by product, treatment and location, and some categories require advertiser certification. [1]
- The Laser Eye World source account records 1,475 clicks and 499 platform conversion actions; the published case study keeps contacts, directions and page views separate rather than calling them confirmed bookings. [1]
Primary sources used on this page
Related evidence and guidance
Private clinic Google Ads: questions answered
Can every private treatment be advertised on Google?
No. Eligibility depends on the treatment, wording, destination, jurisdiction and sometimes certification. Current Google policy and UK advertising rules must be checked before launch.
Should clinics bid on NHS searches?
Only when the clinic has a relevant, honest private proposition and the intent is commercially appropriate. NHS, free-treatment and research intent is usually separated or excluded.
Can patient conditions be sent into ad platforms?
Sensitive health details should not be placed in URLs, event names, audience lists or advertising payloads. Tracking is designed to minimise data and use neutral action labels.
Are directions clicks the same as appointments?
No. They can indicate local intent, but they remain a distinct platform action unless reconciled with appointment and attendance data.
Find the highest-value search gap first
We will review the visible website, search presence and enquiry journey, then explain the first practical opportunities without promising a ranking or lead volume.
Request a free Google audit